Brave Talk

Maybelline New York x JED

Brave Talk was developed by Maybelline New York in partnership with The Jed Foundation as part of Maybelline’s commitment to support young adult mental health

It is a free 90-minute, expert-developed training designed to be delivered by college staff to students so that they have the skills to support peers who may be struggling and help connect them to care. 

Bring Brave Talk to Your Campus

Bring Brave Talk to Your Campus

Brave Talk is now available for free to all colleges in the U.S. and globally. To bring this training to your campus, please fill out this form and we will be in touch.

More About Brave Talk

Brave Talk is interactive and discussion-based so students can:

– Better identify signs of distress in friends and peers
– Discuss barriers to helping
– Apply strategies to engage in a conversation with a peer in distress
– List places and resources that can be used to support a peer

Brave Talk includes “Brave Steps,” which provide concrete tips on how to start a conversation with a friend who might be struggling.

This website is for informational purposes only and is not a substitute for professional medical advice or treatment. Please call 1-800-273-TALK (4255) if you need immediate help, or call 911 or go to the nearest emergency facility.

About Maybelline New York Brave Together

Brave Talk is an important part of Maybelline New York’s Brave Together initiative. Maybelline NY believes two foundations of mental wellness are self-confidence and self-expression. Brave Together represents the evolution of Maybelline New York’s core values. This global cause initiative is dedicated to breaking the stigma around anxiety and depression while addressing challenges and providing resources to those in need, specifically for Gen Z. Half of all mental health conditions develop by age 14, and with COVID-19, those numbers only continued to rise. As the #1 cosmetics brand in the world, Maybelline NY’s goal is to use its platform to bring awareness to an issue that is top of mind to so many and to provide support to those experiencing emotional and mental health conditions. Through years of extensive research, we have found that early intervention paired with the right resources and access to 1:1 support can make all the difference in a young person’s life, and since COVID-19, the need for resources has only increased. In a world where 1 in 5 people are affected by anxiety and depression, Maybelline NY has committed to donate $10 million to mental health organizations and support 1 million conversations by 2025. For more information about Brave Together, please visit