Maybelline New York Mental Health Program Spotlighted in Mini Docu-Series Presented by the WHO Foundation

    In a new mini-documentary series presented by the WHO Foundation, Maybelline New York is spotlighted for its meaningful efforts to impact global mental health by working with local NGOs in the United States and worldwide

[May 2, 2024, NEW YORK CITY] – Maybelline New York’s Brave Together program launched in 2020 to make mental health support accessible to all, with a focus on funding local NGOs that deliver free, 1:1 support for those facing anxiety or depression. The #1 makeup brand’s efforts to democratize mental health support are featured this month in a new mini-documentary series titled “Healthier Together”, produced by BBC StoryWorks Commercial Productions. The mini docuseries aims to shed light on organizations making a significant impact on global health in the United States and throughout the world. 

“We are grateful for Maybelline New York’s involvement in the series and existing activities to support mental health through the Brave Together Program,” said Moz Siddiqui, Director of Partnerships at the WHO Foundation. “Our hope is that all the stories featured in “Healthier Together”, inspire more organizations to become active in the promotion of health and wellbeing for communities.”

To date, Maybelline New York has helped over 1.65 million people access free, 1:1 confidential support across 34 countries with over 45 local NGOs. The program aims to expand further with a goal of helping three million people and raising $10 million in funds by next year. 

“Maybelline New York’s mission is to give everyone the self-confidence they need to express their beauty. We know that makeup has a role to play in that, but the real work starts on the inside,” explains Trisha Ayyagari, Maybelline New York Global Brand President. “We started Brave Together to support those facing anxiety or depression. With several partners including The Jed Foundation (JED), NAMI, the Crisis Text Line and more, we have really rallied around this mission, but we still have a long way to go. We are committed to making support accessible to all so that no one has to struggle alone.” 

The Maybelline films capture the powerful stories of The Jed Foundation, a beneficiary and mental health NGO in the United States. “When teens and young adults are brave and vulnerable about their mental health, not only can their lives be changed, but they can also be saved,” explains Adee Shepen, Chief Development Officer at The Jed Foundation, which is why, “JED is proud to continue its partnership with Maybelline New York, and be a part of the ‘Healthier Together: A

Path to A Better World’ documentary to address barriers to care and to normalize conversations about youth mental health in diverse communities across America and the world.”

In addition to The Jed Foundation, the film also highlights beneficiaries and NGOs in India – Sangath Well-Being Center and Japan – The BOND Project. 

About the WHO Foundation

The WHO Foundation is an independent grant-making foundation working alongside the World Health Organization (WHO) to address global health challenges. By mobilizing resources and fostering partnerships, the WHO Foundation strives to support WHO in achieving its critical health objectives.

About Maybelline New York: 

Maybelline New York is the number one cosmetics brand in the world, available in over 120 countries. By combining technologically advanced formulas with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer high-performing and innovative cosmetics for all. Maybelline New York introduced Brave Together in 2020, a long-term program dedicated to destigmatizing the conversation around mental health and funding mental health initiatives led by non-profits. The brand has pledged to donate $10 million to mental health causes with a goal of helping 1 million people access critical one-to-one support by 2025. For more information: http://www.maybelline.com 

About The Jed Foundation
JED is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. We’re partnering with high schools and colleges to strengthen their mental health, substance misuse, and suicide prevention programs and systems. We’re equipping teens and young adults with the skills and knowledge to help themselves and each other. We’re encouraging community awareness, understanding, and action for young adult mental health.
Connect with JED: Email | Twitter | Facebook | Instagram | YouTube | LinkedIn | Snapchat | Pinterest

Media Contact
Justin Barbo
Director, Public Relations
The Jed Foundation
(914) 844-4611


www.maybelline.com/bravetogether or https://www.bbc.com/storyworks/healthier-together/brave-together

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