Seize the Awkward | The Jed Foundation

When someone you’re close to is struggling, as their friend, you’re often the first to notice and also uniquely positioned to reach out and offer support.

It’s often easy to procrastinate starting that conversation, but it’s important to trust your instincts and not ignore the situation. JED understands that it might feel awkward for our friends and family members to tell us when they’re struggling. That’s where the power of friendship comes into play. We can help by simply starting the conversation and letting them know they aren’t alone.

Seize the Awkward was created in partnership with JED, the American Foundation for Suicide Prevention, and the Ad Council. It provides warning signs that a friend is struggling, conversation starters, tips for support, and resources to get help. To date, Seize the Awkward videos have been viewed over 50 million times and over 2 million people have visited seizetheawkward.org.

Get Help Now

If you or someone you know is in crisis or needs support right now, text, call, or chat 988 Lifeline, or text HOME (or HOLA) to 741-741 to reach the Crisis Text Line.