Shop for Good
This holiday season, we invite you to shop with the companies listed below. Each one proudly supports JED’s mission to prevent suicide and protect the emotional well-being of teens and young adults across the country.
Our Supporters
Madhappy
Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, Madhappy has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, and supports research and awareness in mental health through The Madhappy Foundation.
lululemon
lululemon Gives is a global impact initiative and the next evolution of the lululemon Centre for Social Impact. This initiative is backed by a $100 million USD commitment to advance mental health and wellbeing by harnessing the power of movement and mindfulness and aims to impact 20 million people worldwide by 2030.
Rare Beauty
Rare Beauty is breaking down unrealistic standards of perfection by designing makeup made to feel good in, without hiding what makes you unique. The brand uses makeup to shape positive conversations around beauty, self-acceptance, and mental health. Rare Beauty donates 1% of all sales to the Rare Impact Fund, which is on a mission to mobilize $100 million for organizations expanding access to youth mental health services and education around the world. The Rare Impact Fund is a fiscally sponsored project of the Hopewell Fund, a 501(c)(3) public charity. To learn more and shop Rare Beauty, visit rarebeauty.com To learn more about the Rare Impact Fund, please visit rareimpactfund.org
Maybelline
Since 2020, Maybelline New York has driven conversations surrounding mental health through its Brave Together initiative, funding free one-to-one support for 1.65 million people in 34 countries. With the goal of helping 10 million people and donating $20 million to local NGOs by 2030, Maybelline is proud to partner with JED to continue destigmatizing conversations around anxiety and depression and funding resources that help make mental health support accessible to all. To learn more about Maybelline New York’s Brave Together program you can visit www.maybelline.com/bravetogether for more information.
Victoria's Secret PINK
PINK is more than an iconic brand. We’re a champion of girlhood, showing up for our community as they move through the years where so much is forming, growing, and beginning to unfold. With a focus on 18–24 year olds, we move at the speed of girlhood and meet her where she is, creating space for self-expression, connection, and everyday joy. For more than five years, we’ve partnered with The Jed Foundation to support programs like Set to Go and JED Campus, and to collaborate on powerful experiences including the Press Pause Hub, creator mental health events, and last year’s PINK with Purpose Project, which supported and amplified ten young adult advocates working to strengthen and support their communities.
Talking Rain
Talking Rain Beverage Company, the maker of Sparkling Ice, is committed to supporting healthy communities, greater inclusivity and personal wellbeing, including physical and mental health. The company was thrilled to partner with JED on a life-saving initiative for student-athletes: “Championing Mental Health: Winning Strategies for Supporting Student-Athletes,” a workshop curriculum designed by mental health experts at JED with financial backing from Sparkling Ice. The workshop provides essential training and tools for college coaches and athletic directors to identify signs of mental distress among student-athletes, offer trauma-sensitive support, refer them to support when needed, care for their own wellbeing, and reduce risks for suicide.