Shop for Good This Holiday Season!

This holiday season, consider shopping at one of the companies listed below that supports JED’s mission to prevent suicide and protect the emotional health of our nation’s teens and young adults.

Our Supporters


The Madhappy Foundation is a non-profit organization, 501(c)(3), with a mission to improve mental health globally. Through The Madhappy Foundation, 1% of proceeds from every sale benefit our efforts to raise awareness, fund research, and positively impact the mental health movement.

Veronica Beard

Since 2015, Veronica Beard has teamed up with hundreds of nonprofits and donated more than $4M to charity—and we’re just getting started. Each quarter, as part of our philanthropic initiative #VBGIVESBACK, we partner with a cause that supports women, children and families. We are so proud to support JED in their mission to destigmatize the conversation around mental health. Pictured above are Veronica Swanson Beard and Veronica Miele Beard hosting a shopping event benefiting JED earlier this year.

Rinna Beauty

Rinna Beauty was created by actress, author, designer and fashion icon, Lisa Rinna to empower people with confidence and do beauty their own way. We partner with JED because we believe that mental health needs to be nurtured during the critical years of adolescence and young adulthood so our youth learn to cope when life gets too difficult. We also love that JED teaches our youth how to recognize when their peers may need help and how to address this when it happens.


At lululemon, we elevate human potential by helping people feel their best. We believe everyone has the right to be well, and we know the path to wellbeing is possible when tools, support, and resources are accessible to all. Through the lululemon Centre for Social Impact, we leverage our expertise, resources, and communities to invest in and advocate for the wellbeing of those most impacted by systemic inequity, guided by our goal of positively impacting 10 million people by 2025. We define wellbeing as a lifetime practice of three elements: physical wellbeing, mental wellbeing, and social wellbeing.


Maybelline’s Brave Together initiative works to destigmatize anxiety and depression and provide free 1:1 support worldwide. The Brave Talk training, created in partnership with The JED Foundation is a free 90-minute training that empowers students to support peers facing mental health challenges. As of 2023, the Brave Talk Training is rolling out at universities across 25+ countries.


Macy’s works to empower youth to create a brighter future through its social purpose platform, Mission Every One. Through vital partnerships with organizations like The Jed Foundation, Macy’s ensures young people have the tools and resources to support their mental well-being. Learn more at