STORYTELLING AND CULTURE CHANGE

With nearly two decades of expertise working across media, entertainment, and pop culture, JED partners with creators, entertainment/media professionals, and cultural leaders to tell stories and create campaigns that support the mental health of teens and young adults.

Whether you’re a creator, media executive, or funder, join us in using storytelling for catalytic change.

Actionable Research and Guidance

JED uses research and hands-on experience to inform impactful storytelling and elevate best practices in mental health representation by:

Uncovering and sharing insights about the unique needs and experiences of teens and young adults
Developing and promoting relevant guides, tools, and other resources
Applying research and guidance for unique stakeholder and audience needs

Featured Resources

Mental Health Media Guide

A groundbreaking, comprehensive resource for studios and production companies, showrunners, and writers. Discover best practices and evidence-based recommendations to support you at any phase in the production process, across mental health topics, and to represent diverse communities.

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Digital Storytelling Guide

A space for content creators to nurture your well-being, enhance your abilities as mental health storytellers, and support your communities. Find creator-specific mental health resources and self-care information, storytelling tools and tips, and information on how to support your community while protecting your own well-being.

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Innovative Content and Campaigns

JED helps to reshape how we think, talk, and act about mental health by:

Reaching youth where they are through the people and brands they trust
Demonstrating bold new approaches to normalize and inspire positive mental health actions through catalytic content and campaigns
Partnering to support and platform high-impact creators

Highlights

Mind Matters: Creators Open Up About Mental Health

Creators Crash Adams, Ashley Yi, Gavin Magnus, zoeunlimited, and more join YouTube, Room 1041, and JED for this engaging and evidence-based series with tips and tools to support teens’ emotional well-being as they learn, create, and thrive.

Tune in

INVISIBLE GAME

Trae Young, Percy ‘Master P’ Miller, Iman Shumpert talk mental health in this unscripted series from UNINTERRUPTED and JED. Featuring intergenerational conversations with top athletes, it inspires and equips young people to seek help and support for their mental health.

Watch series Explore invisible.game

Supporting Exceptional Creators with Spotify and The Black List

This Impact Award provides $10,000 grants for five unpublished fiction writers whose manuscripts address mental health themes.

How to apply View resources

K-Pop Stars Open Up

K-Pop superstar WONWOO of SEVENTEEN headlines this campaign from DIVE Studios/Mindset and JED that leverages the power of K-pop and fandom in supporting representation, connection, and help-seeking among Asian-American youth and other fans.

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Seize the Awkward

This campaign in partnership with the American Foundation for Suicide Prevention and The Ad Council empowers young people to support one another.

Learn More Watch a PSA

JED Voices

Featuring intimate conversations with leading culture creators about what mental health means to them, JED Voices normalizes talking about mental health and inspires and encourages self-care and help-seeking.

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Expert Pop Culture & Media Consulting

JED partners with media companies, creators, filmmakers, and celebrities to ensure mental health stories resonate authentically and responsibly through: