PINK with Purpose Project Honors 10 Generation Z Advocates Strengthening Communities & Promoting Positive Mental Health Nationwide

The Jed Foundation and Victoria’s Secret PINK award $25,000 each for projects that include a documentary film, wellness events and mental health research

[May 23, 2024, NEW YORK CITY]— The PINK with Purpose Project, presented by The Jed Foundation (JED) and powered by Victoria’s Secret PINK, announced today that 10 Generation Z advocates have been selected to each receive $25,000. These awards will fuel their unique and powerful projects to strengthen their communities or promote positive mental health. 

“JED is happy to highlight the help-giving and life-changing work of these 10 incredible young people creating change in their communities through this partnership with Victoria’s Secret PINK,” said John MacPhee, JED CEO. “To truly address the challenges young people face today and to normalize the conversation around youth mental health, young people must have a seat at the table. The PINK with Purpose Project celebrates the influence this generation has had so far and the potential that lies ahead, while also providing opportunities for young adults to make their dreams of change a reality today.”

A sense of purpose is a beacon of hope, associated with improved mental health and well-being. In a world where loneliness and emotional challenges are prevalent, finding and fulfilling one’s purpose is not just uplifting; it is transformative. This is the heart of the Pink with Purpose Project—igniting belief in the ability to make a meaningful difference.

Earlier this month, award recipients gathered in New York City for an Awards Summit to celebrate their achievements and launch their mentorship program with Victoria’s Secret PINK and The Jed Foundation.

The full list of 2024 PINK with Purpose Project awardees are listed below. 

Corissa Barrow | The MIND Project                           Diana Chao | Letters to Strangers 
Betanie Couri | The Hero Door Opener                     Alexis Hopkins | Shades of Strength          
Eva Maria Lewis | BLOOM in the Hood Summit    Caeley Looney | Princesses with Powertools
Starla Sampaco  | Career Survival Guide                 Molly Smith | Mission Mariposa
Laurel Tamayo | Healing Lahaina                             Jennifer Truitt | LGBTQ+ PEACE Project

Awardees were selected by Vivian Tu, Founder and CEO of Your Rich BFF; Wawa Gatheru, Founder and Executive Director of Black Girl Environmentalist; and others who served as judges for the PINK with Purpose Project. 

Recipients of the 2024 PINK with Purpose Project Award received:

  • $25,000 in funding
  • An all-expenses paid trip to New York City to receive their award
  • A six-month mentorship program lead by staff from The Jed Foundation and PINK/Victoria’s Secret
  • A budget and finance workshop with “Your Rich BFF” Vivian Tu

Funding and partnerships for the 2024 PINK with Purpose Project has generously been provided by Victoria’s Secret & Co. Foundation and The Columbus Foundation.

Bios and more information on individual awardees are available here.

About The Jed Foundation (JED)

JED is a leading nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. We’re partnering with high schools and colleges to strengthen their mental health, substance misuse, and suicide prevention programs and systems. We’re equipping teens and young adults with the skills and knowledge to help themselves and each other. We’re encouraging community awareness, understanding, and action for young adult mental health.

Connect with JED: Email | X | Facebook | Instagram | YouTube | LinkedIn | Snapchat | Pinterest | TikTok

About Victoria’s Secret PINK

PINK is a lifestyle brand for young women focused on providing on trend products including bras, panties, loungewear, knit tops, activewear, accessories, beauty and more. PINK uses its platform to create connection and community.

Media Contacts

Justin Barbo
Director of Public Relations, The Jed Foundation

Melanie Fisher 
VP of Public Relations, Victoria’s Secret PINK 



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