Rinna Beauty Designates The Jed Foundation as Charitable Partner

Founder Lisa Rinna Supports Mission of Youth Mental Wellness

Rinna Beauty has signed to be a charitable partner with The Jed Foundation (JED), a leading nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. JED works to equip young people with the life skills and mental health supports to help themselves, and each other, while also strengthening schools ,and mobilizing communities. For founder Lisa Rinna it is important to use her voice to perpetuate positivity and she welcomes this opportunity to support The Jed Foundation with proceeds from her very successful beauty brand.

“The Jed Foundation does amazing work in supporting youth mental health at a time when it is needed now more than ever,” says founder Lisa Rinna. “By providing  direction to teens and young adults, this incredible organization is laying the groundwork and helping future generations  build resiliency and better life skills with a goal of driving their sense of belonging and preventing suicide.  I want to use Rinna Beauty as a channel to make people feel better about themselves, and not just on the physical level; we want to ensure that we can make a difference inside someone as well.” 

“Mental health is health, and it is influenced by the world around us,” said Adee Shepen, Chief Development Officer, The Jed Foundation. Collaborating with Rinna Beauty to create a culture of caring  that normalizes the conversation around emotional health, and reduces the shame and secrecy surrounding it, will only help to amplify awareness and positive impact on this important topic facing millions of teens and young adults.”

Rinna Beauty was founded in 2020, and quickly became a beauty editorial sensation with its Icon Lip Kits.  It has since expanded its product range notably by delivering the ultra-successful Larger Than Life Lip Plumping Glosses and Iconic Eye Kits.  The brand growth has become the talk of the beauty industry, as the lip pioneer, Rinna, has impeccable standards for product formulations, which has driven repeat business through its proprietary site and now with Amazon.com.  www.rinnabeauty.com


About The Jed Foundation (JED)

JED is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. We’re partnering with high schools and colleges to strengthen their mental health, substance misuse, and suicide prevention programs and systems. We’re equipping teens and young adults with the skills and knowledge to help themselves and each other. We’re encouraging community awareness, understanding, and action for young adult mental health.

Connect with JED:  Email | Twitter | Facebook | Instagram | YouTube | LinkedIn

Media Contact
Justin Barbo
Director, Public Relations, The Jed Foundation

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