When someone you’re close to is struggling, as their friend, you’re often the first to notice and also uniquely positioned to reach out and offer support.

It’s often easy to procrastinate starting that conversation, but it’s important to trust your instincts and not ignore the situation. JED understands that it might feel awkward for our friends and family members to tell us when they’re struggling. That’s where the power of friendship comes into play. We can help by simply starting the conversation and letting them know they aren’t alone.

Seize the Awkward was created in partnership with JED, the American Foundation for Suicide Prevention, and the Ad Council. It provides warning signs that a friend is struggling, conversation starters, tips for support, and resources to get help. To date, Seize the Awkward videos have been viewed over 50 million times and over 2 million people have visited seizetheawkward.org.

Get Help Now

If you or someone you know needs to talk to someone right now, text HOME to 741-741 or call 1-800-273-TALK (8255) for a free confidential conversation with a trained counselor 24/7. 

If you are experiencing a mental health crisis, text or call 988.

If this is a medical emergency or if there is immediate danger of harm, call 911 and explain that you need support for a mental health crisis.

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