Wisconsin-Upper Michigan Key Club Goes Big on Behalf of JED
We’re grateful and excited to shout out some incredible high school students who dedicated themselves to championing mental health and raising funds for The Jed ...
We’re proud to share that INVISIBLE GAME — an original unscripted YouTube series created by the award-winning athlete storytelling brand UNINTERRUPTED and The Jed Foundation (JED) — has been honored with two Gold Halo Awards:
Presented annually, the Halo Awards celebrate powerful social impact initiatives that make a measurable positive impact on both business and society. For JED, they affirm what we’ve long believed: When you meet young people where they are, with stories that reflect their lives, you can spark action — such as opening up to a trusted adult, checking in with a teammate, or starting a conversation that’s been too hard to have.
INVISIBLE GAME invites viewers into open, intergenerational conversations about mental health between athletes and their mentors, fathers, and peers. The four-part series features:
These powerful conversations reveal the emotional challenges that even elite athletes face — and how they find strength through vulnerability. By modeling openness and connection, INVISIBLE GAME validates the emotional experiences of viewers and offers a hopeful path forward: that talking about mental health is a necessary first step to feeling better.
Since its launch, INVISIBLE GAME has struck a chord. Since launching in October, episodes and shorts received over 1.6 million views — a testament to the demand for this kind of representation and honesty.
But more important than the numbers is how young Black men, the series’ intended audience, felt and what they did after watching. In a survey of 900 Black men ages 16 to 24:
“It feels good to know I’m not the only one who’s going through these things and that there are people I can talk to without being [seen as] weak,” one viewer said.
This project would not have been possible without the generous support of the Penner Family Foundation, the creative partnership of UNINTERUPPTED, the strategic guidance and support of Propper Daley (now Bully Pulpit International), and the many hands behind the scenes.
What brought INVISIBLE GAME to life was the unfiltered honesty of the athletes who showed up not just on camera, but also fully as themselves. They talked about grief, anxiety, depression, and the weight of uncertainty and expectations — not for show, but to make it easier for someone else to do the same.
Their openness is what made this series matter.
At invisible.game, viewers can go deeper. Watch full episodes, explore JED’s mental health resources, and find guidance for navigating the same challenges these athletes are facing out loud.
The Halo Awards don’t just celebrate the impact — we see them as a call to keep going. Because stories like these don’t just start conversations. They help young people take action.
Check out INVISIBLE GAME at invisible.game, and find guidance on telling your own mental health stories at digitalstorytellingguide.com (for creators) and mentalhealthmediaguide.com (for entertainment and media).
If you or someone you know needs to talk to someone right now, text, call, or chat 988 for a free confidential conversation with a trained counselor 24/7.
You can also contact the Crisis Text Line by texting HOME to 741-741.
If this is a medical emergency or if there is immediate danger of harm, call 911 and explain that you need support for a mental health crisis.